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Postgraduate in Design of Network Applications and Services

Basic data

Degree

Postgraduate Diploma in Design of Network Applications and Services, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering.

Direction

David Casacuberta
Ariel Guersenzvaig
Rosa Llop

ECTS Credits

30

Duration

From February to July
Tuesday, Wednesday and Thursday
From 5 p.m. to 9.15 p.m.

Language

Spanish. Some sessions may be in English.

Price

Year 2019-2020: 5,270 € (plus 400 € in concept of registration fee).

Admission requirements

• University degree (or equivalent) in design (or engineering, communication, advertising, computing, psychology, etc.).
• High level of Spanish and basic knowledge of English.
• Proficiency in design softwares.

Presentation

How can we take advantage of Internet to promote social and economic growth?

The Internet is today the place where we investigate, buy and are in contact with other people, so it is essential to train professionals capable of understanding the total transformation that such a volume of information entails and who know how to take advantage of its potential for social and economic growth. At the same time, all the opportunities that derive from it need to respond to both user needs and business challenges.

To do so, this programme proposes an applied training offer that covers all the necessary aspects so that the students acquire the competences and knowledge that allow them to undertake, direct and design products, services and applications of an innovative character and from a perspective centered on the experience of use.

Teaching staff specialized in each of the thematic areas of the programme, the case studies and the execution of a practical project, the student will obtain a multidisciplinary training. With this training, the student will have a detailed vision of the entire process of creating an interactive project where the business vision, user experience (UX), technology and interface design are at the heart of it.

The master’s degree offers the possibility to do an internship in important companies in the sector (i.e. Everis, BeRepublic, Gamma UX, Optimyzet, Multiplica, Ogilvy), but also in start-ups or companies from other fields such as Ulabox and Diari Ara. After completing this master's degree, a significant number of former students have joined some of the leading companies in the sector in Spain and abroad. Many of the final master projects have also been awarded prestigious international awards, funding and scholarships.

Structure

Postgraduate Diploma in Design of Network Applications and Services

The Postgraduate Diploma in Design of Network Applications and Services is structured from the following thematic areas that are included in a transverse project that is developed throughout the course duration:


Applications and network services

The objective of this thematic area consists of understanding Internet as a collective platform and truly understanding its possibilities in the creation of online applications and services. This module expects to go into detail about the key concepts related to the UX and the strategy.

For the most of the web projects, it is necessary, in the first place, to ensure its suitability and, in the second place, its survival from a Business perspective. Knowing with as much detail as possible the Market environment, the value proposition we offer our users, the business model, the objectives and the KPI’s that we will measure, and transmit it from a UX, Visual Design and copy memorables. With all these skills, we can guarantee the greatest of the possible conversions for our Web project.


Tools

Different tools for the content management (CMS) will be dealt, each one specialised in a particular purpose (social, commercial, communication). The module will go into detail about the Drupal use and, above all, the Wordpress use, carefully considering the installation, the configuration and the extension using modules and pugins. Additionally, a special attention will be paid to the existing web measuring tools.


Languages, API´s and Mash-Up

The objective consists of making the student understand the development dynamics of client/server environments, be able to work with languages such as JavaScript and PHP, and be able to handle information through mySQL databases. The subject expects to provide the student with the basic concepts for the development of website applications. Enabling him to develop by himself almost all the most common services, until he is able to communicate and collaborate with professionals specialised in major and more complex projects.  Another main objective consists of getting to know the functioning of different tools and code libraries with the objective of being able to customise and include them in personal projects. The APIs of the most popular web services will be dealt (Youtube, Yahoo, Google, etc.) and the creation of mashups, concluding with the most commonly used social networks (such as Facebook, Twitter, etc). The approach will be completely practical and with a thematic view directed at design professionals.


Creativity, brand and business

The objective will consist of providing the students with the capacity of identifying and synthesising the focal point of an interactive product and, at the same time, knowing how to link it to its context: cultural, technological and economic. This connection line makes it possible to establish the plan where any project can be unfold. Some matters such as the definition of business models, product communication and reputation management will be dealt, just like legal aspects that have to do with digital businesses.


Note: Under no circumstances will the contents of the Postgraduate Diploma in Design of Network Applications and Services overlap with the ones of the Postgraduate Diploma in Web Project Management and Design.

Objectives

  • Learn and know the philosophy, mechanisms and dynamics of the Internet and digital technologies to understand this space of creation and technology as a particular language.
  • Understand the importance of the user experience as a discipline that gives meaning to the joint work of technology, design and interaction.
  • Provide the necessary interdisciplinary knowledge to be able to design and implement functional websites and web apps focused on the users and their needs.
  • Learn and know the strategies that allow the brand positioning and establish processes of collective intelligence in the development of projects.
  • Understand the characteristics of the digital technological ecosystem to take advantage of its potential in the creation of services and products that promote the digital transformation.
  • Introduce new business models, promote the entrepreneurial nature of the means and establish new professional opportunities.
  • Be able to direct, design and implement a project for the Internet in an autonomous way and be able to participate in a specialized team.

 

Competences

The main competences for which the master prepares are:

  • Understand and apply the sociological and conceptual mechanisms of the Internet and digital technologies in the creation of products and services.
  • Know and apply the techniques of the user experience (UX) and the interaction design for the modeling and architecture of services and applications.
  • Know and apply the user interface design principles for the creation of visual systems and micro-interactions.
  • Apply the necessary interdisciplinary knowledge to design and prototype web applications and services as well as other digital products.
  • Know and apply user-centered design techniques to design products and services focused on their needs with the aim of offering efficient, effective and usable proposals.
  • Understand and propose new business models that promote the entrepreneurial nature of the means and establish new professional opportunities.
  • Develop both content and measurement strategies that allow brand positioning and consolidate commercial conversion opportunities.
  • Know and apply planning and agile projects direction methodologies.
  • Know the interactive products design methodology, the stages that configure it and its iterative nature.
  • Be able to analyze the social context, identify opportunities and set out innovation challenges that promote digital transformation.

Projects gallery

Betwoin

Various authors

UIUI

Various authors

Asamblearia

Various authors

FoodMap

Various authors

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